'Unwrapping Kinder Surprise eggs is an epic trend on YouTube that continues to increase. Using the Octoly system, we tracked a total of 5.1 billion all-time views of videos about Kinder eggs, and the rate of views appears to be increasing. In November, we tracked no less than 489 million views of Kinder egg videos.
'99.99% of the views of Kinder eggs on YouTube are on videos made by independent creators, rather than the brand itself. At Octoly we call this a "love brand," where fans are so excited by the product that they will make videos and watch millions of YouTube views about the products, whether the brand is involved or not.
'Some observers say that the popularity of these videos is partly due to something called ASMR, or Autonomous Sensory Meridian Response, which is a new popular term that essentially means that the sound of the unwrapping tinfoil makes you feel good. Or maybe the videos succeed because they a combination of several things kids like: chocolate, toys, and the surprise of multi-layer unwrappings. Here are the steps in a standard egg unwrapping:
'Examine the original Kinder Surprise wrapped tinfoil. It's largely white. Unwrap the tinfoil to find the chocolate egg. Break the egg open. It splits easily in half. Discover that it has white chocolate inside and there is a yellow plastic container inside. Eat a bit of the chocolate. Open plastic yellow container. Peer inside to see what you found. Reveal what the toy is by plucking it out. Play with toy. Repeat billions of times.
'The U.S. makes up more than half of the audience for Kinder eggs, totalling 2.8 billion views. But unfortunately these views are not driving sales. The Kinder chocolate eggs are considered illegal contraband in the U.S. due to worries that kids might choke on the toys. In 2011, U.S. Customs and Border Protection seized more than 60,000 Kinder Eggs from travelers' baggage and international mail shipments. There is a potential fine of more than $2,500 per egg.'-- REELSEO
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12 Surprise Eggs Toy Story Kinder Surprise Eggs Unboxing
40,983,874 plays
ImperiaToys2 months ago
Nice surprises ))) I liked it!!!
Muhammad Suhaimi Abu Hassan1 month ago
Hello every body my name is alif
jimmy russell4 months ago
how does this have 40 million views?
Leah Baker5 months ago
Robbin willams died yesterday
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Pocoyo Kinder Surprise Egg Unboxing
7,879,614 plays
Tahmid Hai3 months ago
I love pocoyo watch somuch,.
annabel galindez9 months ago
i love pocoyo i watch that on my tv
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2 Kinder Surprise Maxi Christmas Eggs Unboxing
13,860,063 plays
jowee padolina7 months ago
Not to cool but awesome
Ahmed Bani-Mustafa11 months ago
Wow nice airplane!!!
Itsme Crofty1 year ago
dude... lose your enthusiasum plz... no offense
Shotayto1 year ago
Why is everyone hating on him for the way he does videos? He's supporting a heart disease foundation and does this to entertain children. He acts excited because he wants the children watching to know that he is upbeat and fun loving.
CoPpErPiLlZ1 year ago
oh my god! i was watching this and got the biggest shock of my life that little girl looks exactly like i did when i was little no joke she looks exactly the same no difference at all 0.0 my god i never thought i would meet anyone that looked like me :O i can't stop watching this im gob smacked O.O
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2 Kinder Surprise Eggs Unboxing
33,428 plays
LonitaBricks2 years ago
wow great toy
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10 Surprise Eggs Unboxing Kinder Surprise
39,457,390 plays
SurpriseEggsToys for Kids3 hours ago
lovely surprisess
ToyScouter1 month ago MARKED AS SPAM
I haven't seen a lot of Toy Story surprise eggs - this was a good surprise :)
Jamie gaming92 months ago
How lucky are wee finding that giant red bird
Bethany Shephard1 month ago
Relly happy
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12 Ben10 Surprise Easter Eggs with Kinder Playdoh Surprise Egg Unboxing
5,526,026 plays
dilcia Arias2 months ago
Those are loser toy
kimha ho4 months ago
um i want to ask is that do you guys eat the chocolate?
FlipYard5 months ago
NukeNorway
THE DIAMOND PIG BIG FACE!7 months ago
Boo you suck you should get a docter quike
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Kinder Surprise Egg Unboxing Christmas Special (Ultra Super Rare Collections)
2,595,007 plays
Sydney Stenman7 months ago
I don't know if you speak English, but I think if you are going to do a review of old kinder chocolate, you should probably wear plastic doctors gloves.
monstertruck6111 month ago
+paws27 Chocolate cant harm you unless it's about 30+ years old. I don't know why he said to wear gloves.
DinoSoCalKayaking4 weeks ago
Add some music
The Maid3 months ago
I ate it when am in elementary then it stop selling I think at 4th grade :(
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12 Surprise Eggs Unboxing Eggs Kinder Surprise
8,842,415 plays
iSuperFusionZx1 year ago
WOOOOOOOOOOOOOOOOOOW
Rell1 year ago
I liked the vid. But I am wondering if this is for targeting little boys and girls and not grown adults like me. xD
aggreyd711 year ago
How do you get so many eggs
Aidan Maloney1 year ago
i want you to unbox more angry birds eggs!
Hoyt Volker1 year ago
Why do you do this.. where you stupid enough to go there, got a virus and now spread it ? you are truly fucking sad and i hope someone really close to you dies
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40 Surprise Eggs Unwrapping Kinder Surprise
40,678,602 plays
matha ramirez1 week ago
I love eggs with surprice
LPS Caramel1 week ago
OMG GOLD KINDER
Fawaz Esam2 weeks ago
Thank you very much that my son wrote a very Merry liked your channel
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Play-Doh Ice Cream Cone Kinder Surprise Eggs Unboxing
18,792,373 plays
jeffmara1 month ago
Great Ice Cream Cone Surprises!
hobbieshobbies2 weeks ago
Surprise mania, so cool!
Ha Lam2 weeks ago
Shark
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KINDER SURPRISE EGGS!!! Let's Crack 'Em Open!
1,527,902 plays
pam phimmarath1 day ago
What happened to you evan
beyblade6 days ago
Does evan have a girlfriend I do and I am only 11 and my girlfriends name is Ria and she is 11 to
sfighter001 week ago
I first heard of these Kinders from a weird commercial featuring a (I hope you don't mind me saying this term) "Suicidal" Humpty Dumpty. Really cool you got to obtain some.
Dylan Thomas1 week ago
Hey even do u have an instagram because if you do could I follow you please I think you and your vids are AWESOME!
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60 Surprise eggs Kinder Surprise Unboxing
112,260,278 plays
FreeMMOStation5 months ago
These videos are the only thing that make my bay daughter eat lunch and dinner peacefully :D
Toys and Eggs TV2 months ago
Like for Kinder Santa Claus egg! It's great! =)
ihkhan831 month ago
You need to go quick not slow please
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9 Surprise Eggs Unboxing Kinder Surprise
9,810,495 plays
Chaina Patalano11 months ago
where do you get those my mom and me want to know because I watch you it inspires me to get some ;) B)
Daisy Frisch1 year ago
Why are you screaming?
only1manga1 year ago
We r not deaf
jonofcov1 year ago
Were do you get the eggs your vids are awesome tell me I beg you
BFDI ice cube1 year ago
your so lucky you get rare trash packs i saw you get another one and on this waa!lol
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7 Big Kinder Surprise Eggs Explosion !!!
763,612 plays
anish gandla22 minutes ago
hey the explosion is graphic
Ponzified5 months ago
Hahahahahaha the chupa chups exploaded oh noooooo lol love that part when sammie was laughing about it he was sooooooooo adorable and cute awwwww :))))) do you know what I want for Christmas??? I want a skylanders swap force guy I just need one more guy from skylanders swap force to complete my game and same as sam the disney infinity :))))
ciosings5 months ago
Can you do a video of sammies room? :)
I would love to see it !
Cindy Duran4 months ago
Did that really explode or is it special effects
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12 Easter Kinder Surprise Bunny Rabbit Army Toys Easter Eggs Mega Unboxing
2,954,959 plays
Zaynab Baker7 months ago
I like it sooooooo much
Kinder Surprise Unboxing9 months ago
The best thing ever
Matt Klein9 months ago
I like how you actually inbox kinder unlike all the fake videos, thanks!
Pita masson9 months ago
You good
GoJoMedia Geoff9 months ago
Totally mega! Totally!
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80 Kinder Surprise Eggs Unboxing
190,500,982 plays
Surprise Eggs Play Ground2 months ago
exelents surprise eggs
Toys and Eggs TV1 month ago
I never get bored of watching this video! Great surprises! :)
Trinidad Menares1 day ago
Woooooooooooooooooooooooooooow
Макс Александров4 days ago
21:54 kill me please
Andrea Malone6 days ago
How much do they cost
*
p.s. Hey. ** Tender prey, Hi, Marc! Awesome that the Kuchar post hit an already jangling nerve. I'll be curious to see if his stuff stays once you've seen it in a bunch. Oh, darn, about the 'ZHH" download. You can always just view it online rather than possess it. It's just that the loading time of the gifs is in most cases much quicker if it's generated from a separated file. The project you're doing sounds ever more extremely interesting. Maybe especially at the moment given my attempt to translate a fictional narrative into borrowed gif sequencing. Did the meeting last night bring more clarity? If memory serves, 'Period' was the GM Cycle novel where I tried not to rely on being fed by new or particular music directly, or maybe I mean deliberately. I had this idea that, using the structure I had devised for the Cycle of the books gradually being eaten away and being forced to use increasingly less material on all fronts, I was trying not to introduce fresh impetus, so I think, consciously at least, I was trying to use the remains of the music I had looked to over the course of the earlier novels and try to mine what might left over there and unused, if that makes sense. ** David Ehrenstein, Hi. Yesterday the impending shitstorm around our film seemed to have been averted or at least made less possibly explosive, which was a tentative relief, but it's still too early to tell. Thank you! ** Scunnard, Hi, J. I'm doing very well, thank you. What's the experimental video program for, and is there an overriding, I don't know, theme to it? Swamped is okay, and good even. I'm way swamped, but I'm digging it. You? ** Tosh Berman, Hi, Tosh. Yeah, his writing is really good. The prose has this jumpiness but shapeliness that's really something. I do love me some Mexican food, it's true. I never eat proper French food unless crepes count. It's very meaty, and I'm meatless like you. Until maybe three years ago, it was almost impossible to get Mexican food here, even shitty Mexican. But it's recently become a kind of thing, and there are a number of places, always little places, springing up, of varying quality. For whatever reason, French Mexican food tends to use cactus in it a lot, and I don't like that about it. There's a very good place just down the street from me, a little corner joint called El Guacamole whose Mexican is pretty damned close to LA Mexican, just with smaller portions and higher prices. I'll take you there the next time you're here. I eat tortillas literally every day at home, and they're totally fine, and are imported American tortillas. No difference at all. ** Thomas Moronic, Cool, glad you liked Camden Joy's work. Dude, I read Diarmuid's review, and it's great and super smart and savvy, of course, he being one of the top brains out there. Congrats! Everyone, Thomas Moronic aka Thomas Moore's exquisite recent poetry book 'Skeleton Costumes' (Kiddiepunk Press, 2014) has been reviewed in the most lustrous, really knowing way by the great Diarmuid Hester, another d.l. of this blog, and I highly recommend you go read the piece and, even more highly, that you score said book. Read it here. Score the book here. ** Steevee, Hi, I noticed that 'American Sniper' seems to be the new meat that's turning FB's hotheads into a typing lion pack. I assume that's partly because of its much reported first weekend box office success? I have no interest in seeing it. But, yeah, personally I'm happy for anything to get those two-cents-spouting folks away from the Charlie Hebdo thing for at least a few days. ** Keaton, Thanks, buddy boy. The maps, even the more rote looking ones, are usually a lot better than the actual parks. Well, with key exceptions. It's like porn versus actually having sex, ha ha. ** Misanthrope, Hi, G. Oh, those themes are in there, but it's not necessary to pick up on them unless you want the full immersive experience. I made it so you can just wander through and get what you get that way too. Oh, you think? About HS's good guy-ness? If I ever meet him, I'll let you know. Don't know how that would happen. Maybe in court when he sues me for misappropriating his image in 'ZHH'. Proto-emo. Emo pioneer. Cool. Hats off to that young fella wherever he is. Probably not still proto-Emo, or is he? I like his shirt. I want one. I bet they don't come in organic. Allergies in the winter? ** _Black_Acrylic, Cool, thank you, about your mom. Do let me know. That's cool, thanks, man. Tomorrow already? I mean, well, today al-super-ready? Share please. Awesome! ** Kier, Hi, K! Had you seen that non 3D LH photo before? I wasn't sure if I'd put on the blog or something at some point. Yeah, I have the 3D one, or rather it's in LA. I wish it could be reproduced. I used to buy disposable 3D cameras a lot. They used to sell them on the counters of pharmacies in LA for a while. They were a trend. Then the trend died, and I guess you can still buy them, but I don't know where. That photo was taken on the balcony of the hotel where he was staying in West Hollywood. It was when I interviewed him for Spin. Modge Podge, what a cool name. I'm going to see if I can find it here. Paris has this one really great arts and crafts store. Maybe. A month? There's the catch, okay. Still. Oh, I'm sorry to hear that yesterday was a rough one for you, my dear pal. But I'm really psyched that you had upswung dramatically by day's end! Yesterday was really good. First we heard from our producers, and what I had thought would lead to a serious shitstorm turned out not to lead to one. So, we're in the semi-clear, at least for now. Zac and I worked on the final edit of Scene 5. It was great. We've had really high hopes that the scene is going to be one the strongest, maybe even the strongest, scene in the film, and we made a lot of progress towards getting it there. We'd had to rush the first cut because, at that point, we were trying to meet the deadline of the Berlin Film Festival. But now we can be more careful, and it's vastly improving. It's a tricky scene because most of it is shot with surveillance cameras, stationary ones and also a flying drone camera, and a lot of the time the viewer is watching the scene unfold via numerous shots/angles on a bank of screens in the office of a woman who's controlling and watching over surveillance of the interior and exterior of a WWII bunker on a beach, and she's obsessed with aligning the different shots to create abstract compositions on her bank of monitors, and she's also obsessed and perturbed by a boy who enters the bunker and fucks up her compositions. If that makes sense, ha ha. So choosing the footage from the tons and tons of footage we shot and making her 'art works' and compositing the footage onto the screens and so on, is tough. But it's looking really great and we'll be back working on that today. And we also need to make a trailer for the film in the next few days. So it's busy time. After that, I came home and did not a huge ton, slept. What happened during your hopefully much brighter day today? ** Sypha, Oops. $20? That is one cheap piece of equipment. Cheap in price, at least. Oh, cool, and thank you immensely for getting into the La Bas Day! I need to see 'Inherent Vice'. The first reactions I heard to it weren't so positive, but lately everyone I know who's seen it has been pretty enthusiastic. ** Chilly Jay Chill, Hi, Jeff! 'the whisper opera' sounds very, very interesting. I'll hope it comes through Paris. It sounds like something that would or could. Another pro-'Inherent Vice' report. I definitely really want to see it. I can't remember if it's playing here now or will be or did already. Hope you like 'ZHH', of course. Take care. ** Mikel Motorcycle, Hey, man! He is really good. CJ, I mean. No, it's incredibly weird, but I still haven't listened to the Body/Head album. I have no idea why. No reason. It's inexplicable. I'll download it today. Cool, thanks! I'm very interested to read her book too, for sure. ** Bill, Hi, B. I drove through Ohio when I was 18, and I don't think I've been through there since, weirdly. When I think Ohio, I think Robert Pollard/GbV, which is a reason to go and find him or something. That is very sad that you're being prevented from doing your work. Wtf?! The world sucks. Or your world has a sucky overlay in that regard. Manhattan nightmare movies ... yeah, interesting. Huh. Let me see what my fingers can locate. Bon day! ** Right. The Kinder Surprise Egg Unboxing video phenomenon is not new, but I only found out about it the other day due to a tip from Kiddiepunk, and there's my attempt represent it fairly. What do you think? See you tomorrow.